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Our Audience » Users Demographic Profile
OVERVIEW
SignOnSanDiego.com reaches almost one in three San Diego County adults. Our site users are predominantly young, affluent,
educated professionals with a wide range of information needs and interests making for a highly desirable target audience.
DEMOGRAPHICS
 |
San Diego County Residents |
San Diego County Internet Users |
SignOnSanDiego.com Users |
|
Gender |
| Male |
50 % |
53 % |
53 % |
| Female |
50 % |
47 % |
47 % |
|
Age |
| 18-24 |
14 % |
14 % |
17 % |
| 25-34 |
20 % |
21 % |
17 % |
| 35-44 |
20 % |
22 % |
25 % |
| 45-54 |
18 % |
20 % |
23 % |
| 55-64 |
13 % |
12 % |
12 % |
| 65-74 |
7 % |
6 % |
4 % |
| 75+ |
8 % |
5 % |
2 % |
|
Ethnicity |
| White/Caucasian |
50 % |
54 % |
60 % |
| Hispanic |
26 % |
20 % |
14 % |
| Asian |
11 % |
13 % |
11 % |
| African-American |
4 % |
4 % |
5 % |
| Other |
9 % |
9 % |
10 % |
|
Household Income |
| $75,000 Plus |
28 % |
35 % |
44 % |
| $50,000-$74,999 |
17 % |
19 % |
18 % |
| $35,000-$49,999 |
22 % |
22 % |
21 % |
| Under $35,000 |
33 % |
24 % |
17 % |
|
Education |
| High School Graduate |
23% |
20 % |
17 % |
| Some College |
31 % |
34 % |
31 % |
| College Graduate |
20 % |
24 % |
30 % |
| Advanced College Degree |
12 % |
14 % |
17 % |
|
Occupation |
Professional/Technical/
Managerial |
12 % |
15 % |
22 % |
| Clerical/Sales |
14 % |
15 % |
14 % |
| Blue Collar |
19 % |
17 % |
17 % |
|
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Source: The Media Audit, Aug.- Sep. 2007 |
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